Festival Internacional de la Imagen Residency
Year: 2018
XVII Festival Internacional de la Imagen. Manizales, Colombia. 2018
Universidad de Caldas
Festival Internacional de la Imagen

What if, on order to experience an art piece, you’d have to be at a specific location at a certain time of day? What if you had to be close to a river, or at a high altitude, moving fast, or being completely still? What if this artwork only exists when it rains?
Cartografías del Imaginario, developed during the Diseño+Creación residency at Festival Internacional de la Imagen, is a collaborative project that aims to collect digital art from the local artistic community and place it throughout the city of Manizales, creating an alternative map, as imagined by the artists.

The information we can obtain from our phones allows us to know a lot about where their users are and what they’re doing. This data (obtained from the gyroscope, gps, microphone, camera, clock etc.) can be used to create specific places in space and time where art exists.
Imagine a noise sound piece that can only be heard inside a cathedral, a painting inspired by a sunset that can only be seen during the sunset, a game you can only play at a specific spot in the city, a chatbot that will only talk to you when it’s sunny.

The city of Manizales played a very important role in the project. As an outsider to the city it was very interesting to to get know it through the artists’ stories, their views of the city and how certain spots, times of the year and other conditions could be interesting to create art for. Or even how some of their existing artworks had been deeply influenced by certain aspects of the city and that the app could be used to create special conditions for people to view them.

This project proposed a platform that creates a medium for artists to imagine how their art exists and in which conditions it becomes alive.
By giving control to the artist on how their pieces can be seen, it helps the artist give context to their work, and frame it in a different environment other than the white walls in a gallery. It would also hopefully reframe digital art as something that can exist and be experienced everywhere and not just inside a museum or gallery.
During this residency I developed a prototype for a mobile app that would allow locals and visitors alike to experience Manizales in a unique way, encouraging moments of serendipity and of wondrous discovery of both a city, and Art.

During Festival de la Imagen, the presentation of the prototype featured the work of the following artists:
Manuela Jaramillo, Manuel Vélez-Arboleda, Eduardo Mejía, Santiago Rubio López, Alba Patricia Arias, Albeiro Jímenez, Ancizar Martínez, Beatriz Ossa Hoyos, Eucario, Ramírez, Gustavo Vargas, Janeth Cuartas, Jose Manuel Villegas, José Omar Arbeláez, Juan Carlos Rodriguez

The app was designed to encourage the discovery of art by showing conditions the user could try to match to “unlock” the artworks. The app would also send push notifications when by chance the user meets the criteria to experience a specific artwork, thus creating moments of serendipity in everyday life.There was also a map view that showed where the user was within the city and gave visual clues whether they were physically close to an artwork. The map view was purposely very minimal and abstract as to allow for it to progressively be filled up with color as more artworks inhabit the app.
For the presentation of the project, there was a functioning interactive prototype that allowed users to experience the app. The were 3 ipads that simulated being in 3 different spaces/conditions and unlocked 3 different pieces.

This residency was possible with the support of Festival Internacional de la Imagen and Universidad de Caldas.
Cartografías del Imaginario was a collaborative project that couldn’t have happened without the help of many people, I’d like to particularly thank Lorenza Tabares, Santiago Rubio, Santiago Cardona, Juliana Soto and all the production team from the festival, Manuela Jaramillo, Eduardo Mejía, Manuel Vélez-Arboleda, Sebastian Rivera and Dinámico Lab for their help and support.